Wet, Dry, Damp, or High - January Your Way
January is often seen as a fresh start—a time to set intentions and make choices that prioritize health and well-being. In recent years, three distinct trends have gained popularity during this month: Dry January, Damp January, and High January. Each offers a unique way to embrace a mindful relationship with alcohol and other substances. Let’s explore what these concepts mean, how to practice them, and how they can set the tone for a balanced year ahead.
Dry January
Dry January is the commitment to abstain from alcohol for the entire month. It’s a global movement that began as a way to reset after the indulgences of the holiday season and to reflect on one’s relationship with drinking.
How to Practice Dry January:
Stock up on non-alcoholic beverages: Try non-alcoholic beers, wines, or craft mocktails to keep things interesting.
Plan social activities: Organize game nights, outdoor adventures, or coffee dates with friends.
Bottle Theory Recommends:
N.A.R.C. Hazy IPA from Resident Culture
Hemp-Derived Sparkling Water Infusions from Cumulo
Cherry Hibiscus Sparkling Adaptogen Drink from Moment
Farm Fizz Non-Alcoholic Seltzer from Steel String Brewery
Hazy Pale Ale (Non-Alcoholic) from Collective Arts Brewing
Non-Alcoholic G&T Cocktail from ISH
Damp January
How to Practice Damp January:
Choose low-ABV options: Opt for beverages with lower alcohol content to reduce overall consumption.
Practice mindful drinking: Savor each drink and be intentional about when and why you’re having it. You can use the time between sips to check in your drinks on Untappd or post a pic and tag @BottleTheory.
Bottle Theory Recommends:
Grandma's Apple Pie Gose - 4% ABV from Westbrook Brewing Co.
Crystal Ball Light Lager - 4% ABV from Wye Hill Brewing
Mindful Activities: Download one of our new adult coloring sheets or pick up one in store! Color your design and then take a picture of your masterpiece and tag us on social media for the chance to win one of four $25 gift cards!
High January
High January takes a different route by exploring THC or CBD-infused beverages and products as alternatives to alcohol. This trend caters to those curious about cannabis or seeking relaxation without the effects of alcohol. With the growing popularity of cannabis-infused beverages, there are plenty of ways to responsibly enjoy this option.
How to Practice High January:
Experiment responsibly: Start with low doses of THC or CBD to gauge your comfort level. We recommend starting with 2.5 mg or 5 mg if you’re new.
Pair with relaxation activities: Enjoy an infused beverage during a movie night, or a cozy evening at home.
Bottle Theory Recommends:
Rosé Lemonade 5 mg THC from Five Flowers
Cherry Hibiscus Sparkling Adaptogen Drink from Moment
Root Beer 9.99mg THC from Mary Jones
Hemp-Derived Sparkling Water Infusions 2.5 mg to 30 mg from Cumulo
Lemon Lavender 5 mg THC from Cann
Discover Your Favorites at Bottle Theory
If you’re exploring any of these trends, Bottle Theory has you covered. Browse our carefully curated selection of non-alcoholic beverages, including beers, seltzers, and ready-to-drink mocktails. Curious about cannabis? Check out our range of THC and CBD-infused beverages to experience a new way to unwind.
No matter how you approach the month, we’re here to support your journey. Stop by Bottle Theory and discover your new favorite drink today! Don’t forget to pick up your coloring sheet for the chance to practice mindfulness and win a gift card!